brief
“Our products are premium dried fruits with no additives, preservatives or sugar. Unique drying process allows the fruit to be soft, rich in natural flavour and vitamins. We want to create a journey for buyers from the moment their eyes catch the packaging on shelves to enjoying every bite they take, to encourage them to replace our fruits to unhealthy snacks”
solution
Keeping in mind that the product is organic, premium, and not chemical. . . The brand name was chosen as Nektar. “Nektar” means in a natural state, without having gone through any chemical process and without anything artificial.
The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference. We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. . clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.
The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference. We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. . clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.
